In response to the Coronavirus pandemic, luxury conglomerate LVMH will reportedly manufacture disinfectant gel in its French factories to help prevent a hand-sanitiser shortage.
Starting from today, LVMH – who own Louis Vuitton, Dior and Givenchy amongst other brands – will produce hydro-alcoholic gel that will be donated to French health authorities in efforts to help in their combat against Covid-19.
Earlier this month, it was reported that supermarket sales of hand sanitiser in the UK had soared by 255 per cent in the four weeks leading up to 23 February.
“LVMH will use the production lines of its perfume and cosmetic brands… to produce large quantities of hydroalcoholic gels from Monday. Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault has instructed the LVMH Perfumes and Cosmetics business to prepare its production sites to manufacture subtsantial quantities of hydroalcoholic gel to be provided to public authorities,” the statement reads.
“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves.”
— Ashley Armstrong (@AArmstrong_says) March 15, 2020
The news follows the vast majority of sporting activity being suspended across Europe, including the Champions League and Europa League.