Kylian Mbappé has just signed with WME Sports agency and established his own content creation company, Zebra Valley.

WME Sports are the sporting department of renowned Hollywood talent agency WME, who will now represent Mbappé's moves into the world of content creation by creating live, scripted, and animated content with the PSG powerhouse.

With Zebra Valley, Mbappé is looking to transcend football and intersect with the worlds of music, art, technology, gaming, and youth culture – with Zebra Valley set up with a focus on diversity and providing a platform for young people.

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The news follows Apple and Nike joining forces on a partnership which will see the two mega-brands create and develop new sports documentaries, with opportunity riper than ever in 2022 to create in the sports space.

Now firmly established as one of the biggest stars in the world game, with an iconic World Cup tournament to his name before becoming EA SPORTS' FIFA cover star, the French forward joins current and former players looking to create and invest in entertainment.

Keep it locked to VERSUS for the latest on this story as it develops.