Wolves have linked up with Black Arrow FC on a new, forward-thinking partnership that will see the two join forces to help grow the club’s presence in the African American community stateside.
Black Arrow is a platform that “focuses on the intersection of soccer and black culture”, and is at the forefront of an emerging black football movement in the US.
With football jersey culture currently booming in the US, this partnership was initially born out of Black Arrow’s admiration for Wolves’ eye-catching old gold and black kit and ‘transformer-like logo’, as well as their appreciation for star forward and “the guy they told you not to worry about”, Adama Traore.
The partnership kicks off with two projects – one is a studio show hosted by TikTok football personality and comedian Elischa Edouard (see above), and the other is a photography series/lookbook of Wolves’ 2020/2021 jersey from Black Arrow creative director and photographer, Gavin Guidry.
Black Arrow founder Aaron Dolores said: “When the Wolves got promoted back into the Premier League in 2018, we had just started Black Arrow. To be honest, I had never heard of them, but their jersey instantly caught my attention. Because of that, I started to watch their games, research the club’s history, and I really just liked the energy around the team and its fans, and, of course, their underdog story.
“When we got the opportunity to connect with Wolves, the alignment was completely organic because I already rocked with what they were doing. They already had a story I was excited to tell and a kit I thought was dope, so we just let that drive the content we created together, and it was completely authentic.”
Russell Jones, general manager of marketing & commercial growth at Wolves, said: “The USA presents a huge opportunity for Wolves to build our fanbase and working with Black Arrow will help us connect with African American soccer fans in a creative and authentic way.
“It’s rare that you meet people like Aaron and the team at Black Arrow and feel an immediate connection. We love how they create content and tell stories, and their edgy and creative style is perfectly in line with Wolves, who have a brave challenger mindset at the heart of our brand DNA.
“We hope that the ‘out of darkness’ photography series and the studio show are just the start of a long-term relationship.”
Make sure you follow Black Arrow FC on Instagram, and take in the ‘Out Of Darkness’ photography series below.