Fresh from adding Marcus Rashford to their elite list of clients, Roc Nation have announced another historic link up in their bid to shake up the world of football by joining forces with Italian giants AC Milan.

Roc Nation's first partnership with an entire football club is "driven by innovation, community, integrity and inclusiveness" and came together off the back of the ‘From Milan with Love’ event back in May, which saw the two world-renowned brands combine to host a virtual concert to celebrate and raise funds for key workers in Italy and around the world. https://twitter.com/acmilan/status/1281120904789913601?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1281120904789913601%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.thesun.co.uk%2Fsport%2Ffootball%2F12072181%2Fac-milan-jay-z-roc-nation%2F The partnership will "reward, excite and surprise the loyal AC Milan fanbase and broader football community through purpose-driven initiatives and experiences" as well as amplifying AC Milan’s current and future commercial partnerships to new levels via Roc Nation's huge global network.

Former Arsenal chief executive Ivan Gazidis – now CEO of AC Milan – said: “This partnership between AC Milan and Roc Nation represents the coming together of two powerful organisations with strong values at their core. Our shared commitment to inclusiveness, progressiveness and excellence will drive everything that we do and I am very excited for what’s to come.”