Conor McGregor and Floyd Mayweather are starting their world tour in London.
As reported by BBC Sport, the biggest fight of the year will start its global string of press conferences at Wembley Stadium in July.
It's expected that 10,000 fans will attend the landmark event, which is expected to be free at the point of entry. Reports suggest that a stage will be erected at one end of the Wembley pitch to stage the two fighters trading insults.
Both fighters are expected to earn up to $100m from the mega fight, which sees two-weight UFC champion Conor McGregor a vast underdog against one of the greatest boxers in history, Floyd Mayweather.
This is going to be nuts.