New Balance Celebrates Heritage with the Next Generation of 997

Future classic ✨

July 25th 2019

For the latest celebration of the rich heritage of New Balance, the brand ushers in the next generation of the 997.

Sneakers over at New Balance are steeped in history, with the legacy of the 990 series ringing strong from generation to generation, demonstrating the timelessness of the silhouettes the brand has to offer. In keeping this heritage alive, the team’s latest endeavour was to showcase the 997 in a new light.

The next generation of the storied franchise has launched new takes on the 997H, alongside the new 997S. While the 997H serves as a modern uptake to the cult-classic 997, the new 997 Sport pays homage to its founding heritage that calls New Balance home. Both models feature hits of blue, hot pink, white, and black for an easy-wearing fix this Summer.

Take a look at both models below and head over to New Balance to shop the latest products on offer.