Fresh from the announcement of their new rebrand, Serie B side Modena FC have just announced that New Balance are set to become their new manufacturing sponsor.

Following their promotion up from Serie C this season, Stone Island Creative Director and Chairman of Sportswear Carlo Rivetti's side are continuing to level up off the pitch as they target back to back promotions with a brand new brand identity.

Revealed last month, the club's new emblem features a stylised canary, which replaces the club's classic yellow and blue oval shield – and Modena are doubling down with their new aesthetic with the announcement of their new manufacturing sponsor, New Balance.

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Having previously worked with Errea and Kappa, New Balance's link up with Modena represents a significant shift from the Emilia-based club, with Stone Island's collaborative relationship with New Balance undoubtedly playing a part in discussions facilitating the move.

With New Balance taking the reins at a club owned by a key figure at Stone Island, the potential for some New Balance and Stone Island-designed jerseys being worn by Modena in the coming seasons – something previously dismissed by Rivetti – could now be much more plausible.