Trent Alexander-Arnold has been revealed as the new face of GUESS JEANS, becoming the latest baller to ink an ambassadorship deal with a global fashion brand.

The Liverpool and England player links up with the California denim brand as they unveil the new ‘GUESS AIRWASH’ concept, a state-of-the-art sustainable alternative to stone washing.

Trent’s debut for the brand comes in a photoshoot alongside British actress and model Iris Law, wearing staple pieces from the inaugural collection including a jacket and jeans.

Founded in 1981, GUESS initial made waves with its emblematic black-and-white campaigns in the 1980s before a close association with hip-hop in the early 1990s. Fast forwarded to 2024, GUESS JEANS is using sustainability and football as a way to connect with contemporary culture.

Trent has become a regular face at fashion weeks in recent months, showing up at shows by Prada, Louis Vuitton and D&G. It’s no surprise to see one of the most high-profile players in the game making a formal splash in the fashion space.