Unwanted FC Celebrate the Matildas With a Reworked World Cup Capsule

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A bold collection for an even bolder country.

Jun 22, 2023
Simi Iluyomade
Words by
Photography by

With the Women’s World Cup taking place on their own turf, Australian streetwear brand Unwanted FC created a capsule collection reworking the Matildas’ latest World Cup kits in celebration of the competition’s co-hosts.

The project celebrates the brand’s beloved national team in the best way they know how – upcycling. However, though sustainability is always at the core of Unwanted FC’s designs, this capsule has a bigger message. The brand seeks to uplift and inspire the next generation of young women and girls.

Unwanted FC founder, Kevin Chan, said: “This project is all about pushing boundaries, and challenging jersey culture onto another level of inclusiveness.”

The collection sees the latest Matildas kits transformed into half-and-half jerseys, mini dresses, crop tops and bucket hats. The designs are refreshing, bold, and a unique take on reworked kits with women in focus.

In addition to the capsule itself, the brand produced a video, telling the story of football as a tool for community, empowerment and purpose. Three footballers – Betty, Ella, and Brittney – talk about what football means to them, their own relationship with the sport, and what it might look like for future generations.

In the words of the brand: “Women of Australia are ready to leave a legacy on the world’s biggest stage forever.”

To learn more about the project and Unwanted FC, visit the brand’s website.

Take a closer look at the project below.

No items found.
No items found.

Unwanted FC Celebrate the Matildas With a Reworked World Cup Capsule

A bold collection for an even bolder country.

Jun 22, 2023
Simi Iluyomade
Words by
Photography by

With the Women’s World Cup taking place on their own turf, Australian streetwear brand Unwanted FC created a capsule collection reworking the Matildas’ latest World Cup kits in celebration of the competition’s co-hosts.

The project celebrates the brand’s beloved national team in the best way they know how – upcycling. However, though sustainability is always at the core of Unwanted FC’s designs, this capsule has a bigger message. The brand seeks to uplift and inspire the next generation of young women and girls.

Unwanted FC founder, Kevin Chan, said: “This project is all about pushing boundaries, and challenging jersey culture onto another level of inclusiveness.”

The collection sees the latest Matildas kits transformed into half-and-half jerseys, mini dresses, crop tops and bucket hats. The designs are refreshing, bold, and a unique take on reworked kits with women in focus.

In addition to the capsule itself, the brand produced a video, telling the story of football as a tool for community, empowerment and purpose. Three footballers – Betty, Ella, and Brittney – talk about what football means to them, their own relationship with the sport, and what it might look like for future generations.

In the words of the brand: “Women of Australia are ready to leave a legacy on the world’s biggest stage forever.”

To learn more about the project and Unwanted FC, visit the brand’s website.

Take a closer look at the project below.

No items found.
No items found.

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News|Style

Unwanted FC Celebrate the Matildas With a Reworked World Cup Capsule

A bold collection for an even bolder country.

Words by
Simi Iluyomade
Jun 22, 2023
Photography by
Example of image caption
Image caption goes here

With the Women’s World Cup taking place on their own turf, Australian streetwear brand Unwanted FC created a capsule collection reworking the Matildas’ latest World Cup kits in celebration of the competition’s co-hosts.

The project celebrates the brand’s beloved national team in the best way they know how – upcycling. However, though sustainability is always at the core of Unwanted FC’s designs, this capsule has a bigger message. The brand seeks to uplift and inspire the next generation of young women and girls.

Unwanted FC founder, Kevin Chan, said: “This project is all about pushing boundaries, and challenging jersey culture onto another level of inclusiveness.”

The collection sees the latest Matildas kits transformed into half-and-half jerseys, mini dresses, crop tops and bucket hats. The designs are refreshing, bold, and a unique take on reworked kits with women in focus.

In addition to the capsule itself, the brand produced a video, telling the story of football as a tool for community, empowerment and purpose. Three footballers – Betty, Ella, and Brittney – talk about what football means to them, their own relationship with the sport, and what it might look like for future generations.

In the words of the brand: “Women of Australia are ready to leave a legacy on the world’s biggest stage forever.”

To learn more about the project and Unwanted FC, visit the brand’s website.

Take a closer look at the project below.

No items found.
No items found.

Related

Unwanted FC Celebrate the Matildas With a Reworked World Cup Capsule

A bold collection for an even bolder country.

Jun 22, 2023
Simi Iluyomade
Words by
Photography by

With the Women’s World Cup taking place on their own turf, Australian streetwear brand Unwanted FC created a capsule collection reworking the Matildas’ latest World Cup kits in celebration of the competition’s co-hosts.

The project celebrates the brand’s beloved national team in the best way they know how – upcycling. However, though sustainability is always at the core of Unwanted FC’s designs, this capsule has a bigger message. The brand seeks to uplift and inspire the next generation of young women and girls.

Unwanted FC founder, Kevin Chan, said: “This project is all about pushing boundaries, and challenging jersey culture onto another level of inclusiveness.”

The collection sees the latest Matildas kits transformed into half-and-half jerseys, mini dresses, crop tops and bucket hats. The designs are refreshing, bold, and a unique take on reworked kits with women in focus.

In addition to the capsule itself, the brand produced a video, telling the story of football as a tool for community, empowerment and purpose. Three footballers – Betty, Ella, and Brittney – talk about what football means to them, their own relationship with the sport, and what it might look like for future generations.

In the words of the brand: “Women of Australia are ready to leave a legacy on the world’s biggest stage forever.”

To learn more about the project and Unwanted FC, visit the brand’s website.

Take a closer look at the project below.

No items found.
No items found.