With the Women’s World Cup taking place on their own turf, Australian streetwear brand Unwanted FC created a capsule collection reworking the Matildas’ latest World Cup kits in celebration of the competition’s co-hosts.
The project celebrates the brand’s beloved national team in the best way they know how – upcycling. However, though sustainability is always at the core of Unwanted FC’s designs, this capsule has a bigger message. The brand seeks to uplift and inspire the next generation of young women and girls.
Unwanted FC founder, Kevin Chan, said: “This project is all about pushing boundaries, and challenging jersey culture onto another level of inclusiveness.”
The collection sees the latest Matildas kits transformed into half-and-half jerseys, mini dresses, crop tops and bucket hats. The designs are refreshing, bold, and a unique take on reworked kits with women in focus.
In addition to the capsule itself, the brand produced a video, telling the story of football as a tool for community, empowerment and purpose. Three footballers – Betty, Ella, and Brittney – talk about what football means to them, their own relationship with the sport, and what it might look like for future generations.
In the words of the brand: “Women of Australia are ready to leave a legacy on the world’s biggest stage forever.”
To learn more about the project and Unwanted FC, visit the brand’s website.
Take a closer look at the project below.
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