Adidas is a brand built on the promise of innovation and the EQT has become the shoe that best demonstrates the Three Stripes’ commitment to creativity and excellence.
To mark the launch of the new EQT range, adidas Originals opened the EQT Creator Studio in the heart of London for one week only. The Three Stripes took over Victoria House and opened its doors with a mission to inspire and motivate a new generation of game changers.
Centred around the essentials of design and creativity, the Creator Studio was a haven for the capital’s new wave of creators as they experienced a week-long programme of free workshops, talks and live events from some the most exciting and innovative minds in the creative industries.
From Giggs and Jamie xx combining on opening night to set the Creator Studio off, through to an intimate Q&A with British arts legend Peter Saville on the final day, adidas Originals made sure that the Creator Studio was full of sparks to light a fire under the creatives of tomorrow.
Here's what went down at the EQT Creator Studio.