The Tango Squad is taking over with adidas Football.
In the latest film from the brand with three stripes, a group of young amateur players invade Real Madrid’s training ground under the watchful eyes of Marcelo and Zinedine Zidane.
In the campaign film, the players from the UK, Spain, Mexico, France, Germany and Italy are seen using Real Madrid’s renowned training facility in a bid to showcase their creativity. Zidane and Marcelo watch on as the players sneak into the facility, play football through the corridors, replace the jerseys of Real’s star players with their own shirt and even produce a cheeky nutmeg on Marcelo as he confronts the group on the training pitch.
The adidas Tango Squad is a group of football-obsessed 16-19-year-olds living in 15 cities worldwide. The ‘take over’ concept will extend to adidas-owned channels, where platforms will be redesigned to appear as though the Tango Squad players have designed it themselves, with their faces replacing the likes of Leo Messi.
The future of football is coming from the streets.