adidas has released a film about the nation’s support for Jude Bellingham and a new generation of players on the eve of the Euros with a simple, powerful message: ‘Hey Jude, You Got This’.
The film – soundtracked by The Beatles ‘Hey Jude’– urges this year’s team to "take a sad song and make it better" by embracing the support of fans and overcoming the pressures of their nation’s past.
The advert is the latest chapter of adidas' global campaign, which hopes to motivate next-gen athletes to overcome the often insurmountable expectations placed on their young shoulders.
David Beckham and Frank Lampard also feature in the film, reflecting on their own history, whilst Stormzy, Laura Woods and Ian Wright also making cameos amongst fans harnessing the collective joy that comes with a major tournament.
The film debuted on social media this morning and will be screened during television coverage of the Euros for the first time on Friday, June 14, during the opening match of the tournament between Germany and Scotland.