PUMA Reboots a Classic with the Release of the All-New RS-0
The future meets retro in the latest drop from PUMA.
PUMA are rebooting one of their most important sneakers.
At an exclusive event in Berlin this week, PUMA reintroduced the world to the ‘RS’, a line of innovative and stylistic running sneakers from the 1980s. The brand’s new release – the RS-0 – strips the iconic silhouette back to its basics before rebuilding it with a modern aesthetic and technical materials.
This ‘0’ starting point turns PUMA’s new RS-0 franchise into a platform: every RS-0 design celebrates the reinvention of a unique moment or movement in culture.
The new RS-0 has undergone a future-retro makeover with a totally new model that lives in the future and yet resembles its past. This RS-0 introduction model indicates what “next” means for PUMA and its green colorway is a futuristic take on PUMA’s iconic Archive Green.
Starting SS18, PUMA will kick off its RS stories of reinvention with the RS-0 model followed by modern retro iterations of the RS-100 and RS-350. PUMA has also partnered with influential brands, individuals, and institutions to create drops that explore themes such as gaming, music, photography and more.
Take a look at what went down when the RS-0 was unveiled to the world in Berlin.