PUMA are rebooting one of their most important sneakers.
At an exclusive event in Berlin this week, PUMA reintroduced the world to the ‘RS’, a line of innovative and stylistic running sneakers from the 1980s. The brand’s new release – the RS-0 – strips the iconic silhouette back to its basics before rebuilding it with a modern aesthetic and technical materials.
This ‘0’ starting point turns PUMA’s new RS-0 franchise into a platform: every RS-0 design celebrates the reinvention of a unique moment or movement in culture.
The new RS-0 has undergone a future-retro makeover with a totally new model that lives in the future and yet resembles its past. This RS-0 introduction model indicates what “next” means for PUMA and its green colorway is a futuristic take on PUMA’s iconic Archive Green.
Starting SS18, PUMA will kick off its RS stories of reinvention with the RS-0 model followed by modern retro iterations of the RS-100 and RS-350. PUMA has also partnered with influential brands, individuals, and institutions to create drops that explore themes such as gaming, music, photography and more.
Take a look at what went down when the RS-0 was unveiled to the world in Berlin.