Rihanna just unveiled her new PUMA x Fenty Avanti range in style, going full ‘soccer mom’ for a kids-only launch event in Los Angeles.

The singer / beauty mogul / fashion icon dropped her latest PUMA x Fenty sneakers in two new colourways – a red and white combo and an all-white pair. Both shoes arrive with the same golden details and PUMA King-inspired foldover tongue as previous designs, offering a fashionable alternative to the iconic boots.

For the release, Riri decided to reinvent the idea of a ‘soccer mom’ for the new era of style. It’s not all minivans, Stanley cups and drab colours. In Rihanna’s eyes, soccer moms are fashionable, sporty-chic and comfortable in their skin.

To drive the point home, she launched the shoes during an exclusive press conference with a small twist – she only took questions from kids. 

The new PUMA x Fenty Avanti sneakers are available to purchase now on the PUMA website and select retailers.

Take a closer look at the sneakers and launch below.