PUMA Just Dropped ‘The New Terrace’, a New Series Exploring Football’s Impact on Street Style

Reshaping the future of terrace culture 💧

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October 22nd 2020

PUMA are celebrating football’s undeniable impact on street style with a brand new series that explores the future of terrace wear.

Hosted by football and fashion authority Alex Gildea Trott, ‘The New Terrace’ will see some of the biggest names from the football, lifestyle and sneaker scenes discuss the ascendancy of terrace wear and how sport influences style in the world’s waviest cities.

Whether it’s sneaker drops inspired by the heritage of ‘casuals’ culture, limited-edition jerseys becoming a street style essential, or wavey designers and labels dropping collections inspired by the look of football – the beautiful game is driving fashion as we know it right now.

‘The New Terrace’ unpacks all this, tells us how we got here, and drops gems on what the future holds. The first episode sees DJ Spoony and legendary sneaker archivist Kish Kash jump on with AGT to break down the history of terrace wear and get a first look at new drops from PUMA including the new KidSuper football boot, the NYC sneaker, and the Madrid London release.

Watch the first episode of ‘The New Terrace’ above and keep it locked for future episodes.