adidas, JD and Kano have linked up to create a unique initiative called ‘3 bar Superstar’ – where Kano is handing over his ‘Hoodies All Summer’ heater “Pan Fried” to the world by wiping out 3 bars (in reference to the iconic trainers’ Three Stripes), and inviting anyone who can spit the chance to reel off their own 3 bars in its place like never done before.
The applicant with best bars will then be selected for a once in a lifetime recording session with Kano himself, who will also offer mentorship for the winner.
The thinking behind the opportunity is to allow entrants to be heard as the new voices of today’s culture, as Kano references the importance of “the role that music can play in terms of giving young people a voice. I was that young kid growing up and interested in music and found that it was a way to express myself.”
This is all part of the celebration of the iconic adidas Superstar celebrating 50 years, in partnership with JD – who have an ambition to give a platform to undiscovered talent.
You can record and submit your own 3-bars and broadcast your lyrics now on the JD Sports website, or by visiting one of the recording booths that will tour London, Manchester and Birmingham. (Manchester Arndale 14th /15th February, London Stratford 18th/19th February, Birmingham Bullring 22nd/23rd February).