PUMA has just unveiled that 2019 was the most successful year in the brand’s history after unveiling an extensive list of profits from the calendar year.
Along with the announcement of its Q4 earnings, the brand revealed the full-year 2019 report, with CEO Bjørn Gulden elaborating on some of its success.
Speaking about the brand’s best calendar year of all time, Gulden said: “2019 ended with a very strong fourth quarter for us with revenues being up 20.6 percent reported (18.3 percent currency adjusted) and EBIT up 47 percent.
“All regions and all product divisions were up by double digits. This made 2019 the best year in PUMA’s history with a revenue of € 5.5 billion (around $5.9 billion) and an EBIT of € 440 million (around $478 million). I am very proud of what the team has achieved and think this performance shows the global potential of the PUMA brand.”
PUMA racked up a 22.3 percent Q4 and 15.6 percent full-year upturn in footwear sales, with apparel increasing 16 percent and 20.5 percent respectively.
The report also sees PUMA flexing new partnerships with PSV Eindhoven, J. Cole and Balmain as well as the championship win by Puma athlete and Formula 1 driver Lewis Hamilton, with an overall 18.4% reported increase in revenue for 2019. Check out a statistical look at PUMA’s huge 2019 below.
Puma’s Q4 and full-year 2019 results can be viewed in full here. In other style news, Inter Milan president Stephen Zhang has teased a club collab with Palm Angels.