adidas Kick Off Partnership with WUCL Ahead of the 2021/22 Champions League Group Stages

UCL nights start far from the big lights ✨

September 13th 2021

adidas have just announced their new official partnership with the UEFA Women’s Champions League alongside the launch the new Official Match ball for the 2021/22 group stage.

Every journey has a humble beginning and in celebration of the return of the competition, adidas visited the home pitches and courts of elite players all over the world to go back to where it all began.

In an effort to shine a light on the grassroots beginnings of a number of the athletes now competing in the biggest club tournament, the supporting imagery leverages the power and prestige of the UCL and UWCL ball and plinth by placing it in the cages, playgrounds and parks where some of our top adidas players started their journey.

Leon Goretzka, Ryan Gravenbach, Martina Rosucci and Kadidiatou Diani were selected to kicks off the campaign, which coincides with a further investment into European grassroots Football together with UEFA with adidas.

Get a closer look at the new UCL 2021/22 matchball below.