adidas Drop ‘Hand of Gold’ Film and Product to Celebrate Karim Benzema’s Ballon d’Or

Celebrating KB9's golden touch.

October 18th 2022

adidas has dropped a new film and super-limited product range to celebrate Karim Benzema’s Ballon d’Or win – the crowning moment in a golden year for one of football’s enduring talents.

Benzema’s win in Paris last night is the pinnacle of individual achievement for a player who’s been balling at the top level since 2005 and as one of adidas’ longest-serving athletes, it’s only right for the Three Stripes to celebrate this moment in style.

A new film, ‘Hand of Gold’, shows Benzema’s iconic hand bandage – which he’s worn in every game since 2019 – turn from white to the colour of victory, telling the inspiring story of a young boy from Bron in France who overcame endless on-pitch battles to make it to the top.

In addition to the film, adidas have made two super-limited edition product modifications to recognise KB9’s achievement. The hitman will be blessed with a golden X Speedportal boot, complete with gold accents, sole plate and aglets in the colours of the French tricolour.

adidas and Real Madrid have also collaborated for a special edition gold name and numbered Real Madrid Kit, which will be available for a limited time from October 18 via Real Madrid and adidas stores.