Wolves’ Portugal-Inspired Third Kit Has Broken the Club’s Sales Records

Smashing records on its first day of pre-order 🐺

September 29th 2020

Wolves Portugal-inspired Third Shirt has proven to be a certified hit with the Midlands club’s fan base after the shirt broke the record set by last season’s home shirt by six per cent.

After dropping a Mexico-themed shirt last season to pay homage to Raul Jimenez, adi upped the levels this season by producing a maroon and green shirt that pays homage to the club’s swathe of Portuguese ballers.

The shirt accumulated an incredible 117 per cent more sales than the 2019/20 third kit in its first day, which was the previous best non-home kit launch, and 156 per cent more sales on launch day than the 2019/20 away kit, which went on to become the best selling non-home kit that the club have ever produced.

Wolves general manager of commercial operations Vinny Clark said: “The players have really bought into this way of thinking – I know Raul wore his shirt with pride last year and it was clear at our video and photoshoot day that our Portuguese players are excited to don a kit that nods to their national team colours whilst representing their club.

You can cop the club’s new fastest-selling shirt on pre-order from the Wolves webstore and will become available in person at the Wolves Megastore in the coming weeks.