adidas Are Opening ‘Club Jamaica’ in Peckham to Celebrate Their New Partnership with the JFF
An all-day celebration of Jamaican sport, music and culture.
adidas London are linking up with Jumbi Peckham for the ultimate all-day celebration of Jamaican culture in recognition of the new partnership between the Three Stripes and Jamaica Football Federation, which is undoubtedly one of the biggest cultural moments in football this year.
On February 11 from 2pm until 10.30pm, Unit 08 and Jumbi Peckham will be transformed into ‘Club Jamaica’ – a first-of-its-kind event delivering feel good vibes and celebrating the incredible cultural history and impact of Jamaica – and you can attend for free via the adidas app.
This is way more than your standard kit launch. We’re talking music curated by Jumbi Peckham celebrating the sounds of the island, Jamaican cuisine, a small-sided pitch to play football, art workshops, a nail bar, special guests from the worlds of sport and culture, and a live panel hosted by VERSUS on the significance of Jamaican culture in football.
The new kit deal will see the Three Stripes outfit the country’s national team players and celebrate Jamaica’s globally-renowned and influential style and culture. The new partnership was officially announced by the Jamaica Football Federation on New Year’s Day, with first looks at the collection coming via Wales Bonner’s show at Paris Fashion Week, and Anthony Yarde’s fight week attire last month.
‘Club Jamaica’ opens at Unit 08, Copeland Park, 133 Copeland Road, Peckham on 2pm on February 11. To register your attendance for free, visit the adidas app now.