Erling Haaland Has Officially Re-Signed with Nike

The most coveted free agent in the game has finally put pen to paper.

March 31st 2023

Erling Haaland has officially been announced as a Nike athlete, putting an end to months of speculation that made him the most coveted free agent in the game.

In a sign of how significant this move is, Nike claim that EBH will “usher in a new era of Nike football” as the brand’s “heir to No. 9”, signifying his new position as the Swoosh’s ultimate goalscorer.

In an official statement announcing his arrival, Haaland is listed alongside athletes like Kylian Mbappé, Alexia Putellas, Marcus Rashford and Leah Williamson as faces of the brand. His commitment to holistic fitness and mental health is also called out, which indicates that Nike could be looking to tell more of Haaland’s story through a wellness lens.

The Manchester City hitman has rotated between PUMA, adidas and Nike boots since the beginning of last year, but it was reported last month that Haaland’s decision was made after he’d worn Nike’s Zoom Mercurial Superfly consistently since the start of the year.

Time will tell what the future holds for Haaland’s new partnership with Nike, but expect a big cultural push from Nike that continues to build Haaland as one of the faces of football’s future.