adidas Unveils Official Match Ball for UEFA EURO 2024

The most advanced football the Three Stripes have released.

November 15th 2023

adidas have dropped next summer’s official match ball for the Euros and it’s possibly the most technologically advanced football yet.

FUSSBALLLIEBE, meaning ‘love of football’, will bring Connected Ball Technology to the UEFA European Football Championship for the very first time.

The new release is specially engineered for greater accuracy in play thanks to its PRECISIONSHELL structure. The 20-piece panel shape and strategically placed deboss grooves on the ball’s outer shell, were meticulously researched and tested both in the lab and on pitch to control the airflow over the ball for maximum precision.

The FUSSBALLLIEBE’s design represents ball movement and the energy of the game through prominent black wing shapes accentuated with colourful edges, curves and dots. The use of bold red, blue, green and orange also celebrates both the vibrance that the competing nations bring to the tournament and the pure simplicity of football that attracts so much love from fans around the world. Illustrations of each of the tournament’s stadiums appear on the ball alongside the name of each host city.

For the first time at the UEFA European Football Championship, the Official Match Ball will feature adidas Connected Ball Technology – which sends precise ball data to video match officials in real time. Combining player position data with AI, the innovation contributes to UEFA’s semi-automated offside technology and will be key to supporting faster in match decisions.

As well as using recycled polyester and water-based ink, FUSSBALLLIEBE is made from more bio-based substances than any previous adidas Official Match Ball. Each layer of the ball has been adjusted to include materials such as corn fibres, sugar cane, wood pulp and rubber, without impacting its performance.

Now available to purchase online via adidas, get your hands on the FUSSBALLLIEBE and get in the Euros mood before kick-off in June next year.

Take a closer look at the FUSSBALLLIEBE below.