UEFA has announced a €41m prize pot for the 2025 Women’s Euros, marking a record 156% increase from 2022. 

The new prize pot more than doubles the €16m split between teams during the last edition, and an astronomical increase from the €8m in 2017. With the 2025 winners looking at a maximum payout of €5.1m, there’s all to play for in Switzerland next summer.

Despite the heavy increase, the overall prize fund still pales in comparison to the men’s Euros, trailing behind by nearly €300m. However, considering the prize pot has more than quadrupled in less than a decade, this can only be seen as a positive for the women’s game.

The 2022 competition was a major success, creating a hype, interest and culture around women’s football in Europe that had never been seen before. Nearly three years later, the hype hasn’t died down. Using the Euros as a springboard, women’s football has only gotten bigger, with more fans and more investment taking the game to new heights.

2025 has the ability to take the sport even further, and increasing funding is the first step. Teams are looking at €1.8m just for taking part in the tournament, with heavy bonuses only further incentivising high performances throughout.

For some nations, that might not seem like much. But for others, playing under federations that don’t care to invest in the women’s game, the new prize pot is a gamechanger. 

As the game continues to grow around the world, here’s to more record-breaking funding not only in Europe, but everywhere.