Vans celebrate its longstanding legacy as a supporter of the BMX world with the launch of their 40th Anniversary Pack.

There is no denying the pivotal role that sports play within youth culture, offering kids worldwide the opportunity to come together as both teammates and competitors while honing and flexing their skills. Standing the test of time as the original action sports brand, Vans has always held strong footing within the world of skateboarding, and in 1979 becoming the first brand to actively support BMX. For the kids looking to shred on two wheels, Vans played an important role in putting the spotlight on the sport while providing footwear and apparel to put their style parallel to their skills.

In celebration of the 40th anniversary since they started showing the sport love, and the effect this has had on youth culture, Vans have looked to the streets and ramps torn up over the years to launch the 40th Anniversary Pack. Presented as a unisex collection, the pack features new Checkerboard iterations of the Sk8-Hi Reissue and Era alongside a plethora of matching styles across outerwear, pants, tees, and accessories.

The Vans BMX 40th Anniversary Pack will be available to shop via Vans retail stores and online from August.