Here’s What Went Down at adidas’ ‘Club Jamaica’ Event in Peckham
The Three Stripes took over Jumbi Peckham for an all-day celebration of Jamaican heritage and culture.
adidas linked up with Jumbi Peckham over the weekend for a celebration of Jamaican culture in recognition of the new kit partnership between the Three Stripes and Jamaica Football Federation, which is undoubtedly one of the biggest cultural moments in football this year.
On Saturday, Jumbi was transformed into ‘Club Jamaica’ – a first-of-its-kind event – and delivered feel-good vibes to champion the incredible cultural history and impact of Jamaica as a nation. An island with a population of less than three million but has influenced music, cuisine, art and sport for generations.
This was more than your standard kit launch. SHY ONE and Vandorta supplied the vibes, Jamaican cuisine was served up by Jumbi, and small-sided games saw the likes of Goals4Girls and Romance FC ball out. Sip and paint workshops were delivered by South London artist Cam Portland, Yo Keshh’s nail bar gave guests another way to rep green, black, and gold, and finally a live panel discussion was hosted by VERSUS on the Reggae Girlz.
Our very own Mayowa Quadri chopped it up with journalist and Tallawah TV Founder, Crystal Davis, Football Black List winner and broadcaster, Pippa Monique, and content creator, James Lewis. The discussion revolved around the upcoming Women’s World Cup, the role the Girlz play in pushing Jamaican culture forward through football and how these athletes are inspiring the next generation of ballers and creatives.
The Wales Bonner designed Jamaican kit collection is available to purchase online and at adidas stores now.
Take a look at how the VERSUS and adidas London event went down below.
Images taken by Jamaican-British photographer Jahnay Tennai for VERSUS.