hummel and Danish fashion brand ROTATE unveiled a limited-edition jersey and lifestyle collection for the Denmark women’s national team.

The Copenhagen-based label is known for being the Scandi-girl’s go-to for occasionwear and one-of-a-kind dresses. Sequins, puffed sleeves and rosettes are ROTATE’s bread and butter, but this foray into kit design might be the brand’s calling.

The jersey arrives in a colour-blocked base of red, white and black, with a chevron design nodding to hummel’s logo. 

An all-over design mimics the sequins and embellishments of ROTATE dresses, with chain-linked floral motifs and the letter ‘R’ creating a unique pattern. On the back, ‘ROTATE’ is written in bold, white letters.

The chain-link design features heavily in the capsule, decorating socks, an oversized, retro tracksuit, and a black and white half-zip. 

Major collaborations between clubs and designers have become increasingly common, but fashion link-ups on the international level – especially in the women’s game – are few and far between. ROTATE x Denmark wasn’t on anyone’s bingo card this year, but this collab is already up there with 2025’s best.

The hummel x ROTATE x Denmark Women capsule is available to purchase now via ROTATE’s website and hummel’s online store.

Take a closer look at the collaboration below.