PUMA and AC Milan Release New Fourth Kit with KOCHÉ

Il Rossoneri are through the matrix.

February 23rd 2023

AC Milan have released a fourth kit capsule with PUMA and Parisian brand KOCHÉ, with all three brands coming together to produce a collection inspired by the digital world.

The fourth jersey takes the classic red and black stripes of the Rossoneri and explodes them into a twisting mass of pixels that would look at home in the metaverse.

The new digitally-inspired pieces feature PUMA’s futuristic ULTRAWEAVE tech that make their kits ultra breathable for both on and off the pitch – after all, the game is never over.

In a unique extension into the online world, decals inspired by the fourth kit collection will be available to download in the popular sports action game Rocket League, from March 8th. This launch will be the first time a European club football kit is included in the game.

This isn’t the first time Il Diavolo have linked up with the French label. Last year, they collaborated on an upcycled capsule collection made of unused jerseys debuted at Paris Fashion Week. This time round, they’re celebrating their latest collaboration with a special pop-up store during Milan Fashion Week, where fans can expect panel talks on the relationship between football and fashion as well as player appearances.

The shirt will be debuted by the men’s first team against Atalanta this weekend, and by the women’s team in the first leg of the Coppa Italia semi-final against AS Roma next month.

The AC Milan x PUMA x KOCHÉ collection is available online and in-store now.

See below for a look at the full capsule.