adidas kicks off its partnership with the Jamaican Football Federation, with a bold and exciting collaboration with acclaimed fashion label, Wales Bonner.

Featuring new home and away kits for the Reggae Boyz (Men’s Team) and Reggae Girlz (Women’s Team), the three partners have united with a shared ambition to celebrate the powerful relationship between Jamaican culture and football, with a collection that transcends the sport, creating the ultimate fusion of football and fashion.

The versatile four-piece game day collection also features a pre-match jersey and reversible anthem jacket, inviting fans from different cultures, backgrounds, and generations into the celebration of the Jamaican football community.

Inspired by Jamaican style and culture, the range sports a mixture of classic adidas silhouettes and elegant Wales Bonner signatures – offering a collection fit for the pitch, alongside streetwear staples to be sported off it.

This is the latest collection from the successful partnership between adidas and Wales Bonner, following the inaugural adidas Originals collection back in 2020, inspired by her own Jamaican heritage and the Caribbean community’s cross-cultural influence.

The striking new Jamaica home jersey features the country’s rich national colors of black, gold, and green whilst the energy of the island is accentuated by fine pinstripe details that decorate the shirt, echoing the subtle groove of Jamaican music and style. A woven team badge on the chest and Wales Bonner signoff on the back neck complete the eye-catching look. Meanwhile the away jersey is crafted to represent the collective memories of proud Jamaicans, and celebrates a commitment to fine craftsmanship, with its premium collar and cuffs in the signature Wales Bonner crochet texture.

The nationan’s pre-match jersey, is inspired by conventional patterns found on traditional Fair Isle knitwear - bringing to life Wales Bonner’s design approach that weaves the heritage of the African diaspora with European designs – by imbuing the traditional Scottish style with twilight colors of the Caribbean, alongside a golden sun motif. A reversible Jamaica anthem jacket, crafted for pre-game preparation, shows off the iconic gold of Jamaican sunlight on the outside, and an expressive Fair Isle graphic on the inside.

All three jerseys are made with sweat-wicking - or moisture absorbent - AEROREADY technology and specially placed breathable mesh inserts, keeping the players feeling comfortable while competing on the pitch and fans feeling comfortable while showing their support. The range is also made using 100% recycled materials, continuing adidas’ commitment to help end plastic waste.

The Reggae Girlz will debut the game day collection during the FFA Cup of Nations being held from February 13th – 25th 2023, and the Reggae Boyz will debut the away kit during their Concacaf Nations League group stage match against Mexico on March 26th, 2023.

The new game day collection is available to purchase now via adidas Jamaica and selected adidas stores, as well as a range of retailers and fashion stores. Takes a closer look at the collection below.