Nike and Nigeria Just Announced a New Partnership That’s Record-Breaking for African Football

🇳🇬✨

November 21st 2018

The Nigerian Football Federation has just announced that Nigeria have extended their partnership with Nike until 2026.

Initially running for four years, an automatic renewal clause in the contract will see the collaboration through to the end of the 2026 Fifa World Cup.

The new deal, that will also see the women’s team decked out in Swooshfor the same period, has been described by Nigerian Football Federation President Amaju Pinnick as “…the best any African country has ever had with Nike”.

It’s a remarkable turnaround for Naija, who in 2016 were apparently told they had to buy their own kit instead of negotiate a sponsor, “A few months after we came on board for our first term in office, I was told that we needed to buy jerseys for the national team to play a football match. That was how bad it was, because the kit sponsor at that time terminated the contract,” Pinnick said.

“So, I made contacts with some highly connected persons and worked hard to convince Nike to come on board. We were coming from a weak position but they made the agreement flexible for us. We are happy we teamed up with Nike because after we qualified and participated at the FIFA World Cup in Russia, the company was the one chasing us for a new improved contract.”

The demand for the 2018 Nike Nigeria shirt was an absolute madness – and undoubtedly one of the highest for any football kit ever. Its subsequent sell-out made it one of Nike’s best-performing products of all time, and even won a prestigious design award.

Nigeria’s most recent kit was recently restocked on Nike’s webstore.