Kappa and Genoa have launched their third kit for 2024/25, celebrating the culture and soul of the city through its design.

Arriving in black with golden details, the kit marks the first time Genoa has worn a black jersey. The base features a jacquard texture, with the club’s Grifone emblem woven into the fabric.

The collar, sponsor and club crest are detailed in gold, as well as the Kappa logos printed on the shoulders. Genoa’s motto ‘dall’inizio, per sempre’ – ‘from the beginning, forever’ in English – is printed on the back.

To unveil the shirt, Genoa brought together the worlds of music, football and fashion for a special release, with the club tapping up Helmi Sa7bi to soundtrack the launch video and feature in the campaign itself.

Blackout kits have consistently been the coldest colourway a club can drop, instantly standing out from the rest. Genoa’s new strip might not be a full blackout, but it’s already up there with some of the greatest to touch the pitch in recent years.

The kit is available to purchase now via Genoa’s online store.

Take a closer look at the kit below.