BOXPARK have joined forces with Chivas Regal for #WOMXNWHOPLAY, a new campaign aiming to champion women in sport and inspire the next generation of female athletes and sports enthusiasts ahead of the Women’s Euro 2022.
Running from 10 June to 31 July, the campaign will include a two-month program of activity, featuring an onsite exhibition at Shoreditch and Croydon, alongside a series of motivational panel talks with the talent and guest speakers (powered by Girls Talk About), live podcasts and even workshops which the public will be able to participate in.
BOXPARK have curated an ‘all-womxn sports team’, collaborating with 12 trailblazers in the sports industry including British Olympic Swimmer Alice Dearing, Olympic Sprinter Jodie Williams, CPFC’s Women’s Footballer Player Leigh Nicol, and more.
With “38% or nearly 4 in 10 women working in sport report having experienced discrimination in the workplace because they are female,” (Women In Sport Org) the aim is to encourage female participation in sports and our programme will educate young women on ways they can pursue their passion for sports, whether it be on the pitch or in the studio.
Check out the full programme and find out more about the #WXMANWHOPLAY campaign here.