Tell me more about the former players you spoke to about this game mode.
AW; We’re really lucky because Simone and Belle are actually part of the EA Sports team in Cologne. So we have our data and statistics team who analyse the women's game and give us the data of the teams. This is also what Simone did after she finished her playing career, she started working for Bayern Munich as a match analyst, so it was a natural fit working with her.
As game developers, the approach we took was that we are not experts on this. So let's sit together, have meetings and ask questions. Really go deeply into things like how do we execute the financial element of the game? What are the decisions you make as a female player? What are the differences in activities? How do you think as a female player? What are the challenges you face?
One example Simone gave us is that the NWSL is still one of the most attractive to female players because of the difference in pay compared to everywhere else. But in German football, you have a couple of teams who are really professional when others really need to step up their game still. That’s part of the authenticity we wanted to represent in the game.
We all know FC Barcelona is one of the best women's teams in the game right now. The football they play is amazing and they’re dominating the Spanish league. It’s the same in Germany, you can expect basically Wolfsburg, Bayern and Frankfurt playing for the top three. I think the discrepancy is bigger there, and we wanted to show that.
But we also discussed painting a more ambitious picture of the women’s game. Do we make salaries similar to the men's game and so on. But Isabelle and Simone were really keen to show the women’s game as it is right now to remind people where it still has to go.
But we’ve been ambitious in other ways, like with the stadiums that women’s teams play. So in the game, Frankfurt Women will always play in the Deutsche Bank Park, which is the men’s stadium. Not every match in the Frauen-Bundesliga has been played there in real life, but that should be the ambition that they always get to play in that stadium. So that's where we where we took the ambitious approach, while for others, we really kept it to the ground and talked with them deeper about it.
What was the most difficult thing for you guys to implement?
AC: So when we started doing it, the way we approached it was like, “okay, we have all of these values that we can tweak for men, but we want to have a separate set of values altogether for women players”. We wanted to be able to customise and tune the experience entirely separately to make sure we're able to depict women’s football in a different way.
And I guess the difficult part was assuming that sometimes things are all right to stay the same. Then things got into the game, we got into practice, and we realised “wait a minute, this doesn't doesn't actually work if we put things on the same scale”.
The difference between Barcelona and all the other teams in Europe is very significant because of their youth academy and the fact that they've started developing their youth academy way longer than any of the other teams did. So they're a couple of years ahead of everybody else, and that's showing in their club worth and their transfer budget. We don't have this type of gap in the men's teams. So we had to go back and make even more tweaks for stuff that we assumed could work on the same scale.
And then the challenge was identifying what other areas of the game we needed to change. We have a decent transfer market since we have five different leagues, but we need more. How could we make career mode exciting for somebody that plays lots of career mode with men's teams? How can we make it exciting to try a play through with women teams?
Well, since there's not as much transfer activity, we redo the youth academy. Then it's going to be a much more interesting type of playthrough because you rely heavily on the youth academy and scouting options. So there’s a focus on improving and developing women’s teams from within as opposed to buying your way to success.
So we started off by expanding the scouting map and opened up the entire world for it. Then our new small-sided Rush game mode became an option for youth team games so we tapped into that. So lots of pieces fell into place at the right time to make women’s career mode a cohesive package for FC 25 that had youth academies alongside it. We couldn't have wished to plan it as well as it has landed a couple of years ago.
AW: I think the other challenge is the star players. There are more standout stars in women's football. A lot of teams have that one player that if they lose, are in big trouble. It will be interesting how Wolfsburg adjust after losing Ewa Pajor, for example.
And that was another challenge you can see in this game mode. There's a big difference in overall ratings, you have a lot of players in the 60s and 70s and then one or two players who are really amazing. So the moment you lose that star player in career mode, you need to work on your youth and have that next player ready.
I think it will also be an interesting challenge at the same time having both the women’s and men’s game exist in one world. The interesting thing is you also see changes nowadays in real football, with Horst Hrubesch being manager of the German women's team, Sabrina Wittmann being the first female manager in Germany’s top three divisions with Ingolstadt. So you see these changes happening in football and having that in the game, being able to switch between the two worlds is really important.
What does the future of women’s career mode in FC look like?
AC: We want to evolve the game and keep the same pace as women's football evolves as well. We’ll have live starting points in women’s career mode. This essentially means you’ll be able to manage some of the top women’s teams from any gameweek across the 2024/25 season to give an extra real-life edge. So we are going to cover the four European leagues in that as well. The NWSL is a different story, because it doesn't follow the cadence of the European football calendar.
But basically, whenever we think about career mode, we're thinking about men and women football. We're not putting any type of weight between them. We're treating them the same in terms of how we approach features and how we enhance the game and the experience.
AW: I think a lot of players have waited for it - that’s the feedback we’ve got. I think with the growth of the game in general and the growth of women's football, it will be really interesting to see how it will evolve in FC 25.
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