Over 100 women’s footballers have sent an open letter to FIFA, urging the sport’s governing body to end its partnership with Saudi Arabian oil conglomerate Aramco.
FIFA signed a deal with the state-owned company earlier this year, which will see Saudi Aramco branding displayed at both the 2026 World Cup and 2027 Women’s World Cup.
The letter puts pressure on FIFA to sever these ties due to Saudi Arabia’s track record of homophobic and misogynistic legislation – politics backed by harmful beliefs that isolate a large number of those that play and watch the sport.
The letter also cites Russia and Qatar’s hosting of the last two World Cups as a reflection of FIFA’s values when it comes to human rights.
It was signed by Vivianne Miedema, Jessie Fleming, Becky Sauerbrunn in addition to a large, global cohort of players.
FIFA has hit back at the letter, stating the importance of sponsorships and the revenue that is reinvested into women’s football globally. However, no amount of money can justify the disregard for civil rights and the amplification of a company backed by a government actively disenfranchising its citizens.
The letter is a major statement from these players, pushing back against a superpower and advocating for sponsorships in the game that are morally reflective of the players, clubs and nations FIFA represents.
The voices of players matter and deserve to be amplified. Here’s to more players coming together and standing on business in the future.