Paris Saint-Germain have just announced GOAT as their latest partner, with the global style platform signing a major multiyear partnership that sees them become the official sleeve partner of the club.
In addition to GOAT’s presence on the sleeve of the club’s men’s first team shirts, the partnership will see the two brands collaborating to promote GOAT’s premium platform and its streetwear and luxury offerings to a new generation of football and fashion fans worldwide.
GOAT will join the club as an Official Partner until the end of the current season before becoming the sleeve partner and a PSG Principal Partner from July 2022. The GOAT brand will be displayed on all of the club’s performance kits, including training, warm-up and match apparel.
The partnership will also introduce first-of-its-kind initiatives, including unique content and collaborations which will strengthen each brand’s global footprints, reaching a wider audience in key markets.
“We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys” said Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain. “GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”
“Paris Saint-Germain is one of the most influential clubs in the world and we’re excited to partner with them as we continue to build our global community,” said Eddy Lu, Co-Founder and CEO of GOAT Group. “We’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come.”
GOAT will host a bespoke PSG experience on their platform in due course, with a selection of Paris Saint-Germain lifestyle apparel and objects from the past, present and future.