Paris Saint-Germain has opened a new flagship store in Seoul, creating yet another hub for a growing international fanbase.

The Parisians have solidified their status as football’s most fashionable club, so what better place to open a store than one of the world’s most stylish cities? PSG became the first European club to open a store in South Korea in 2020. After the success of that pop-up store, this new flagship is the perfect addition to the club’s global offering.

The store spans three levels, complete with a café and a VIP space on the top floor. Built to strengthen ties to the South Korean fanbase through special events and exclusive drops, PSG launched the new store in perfect style with a special-edition kit.

The kit was designed in collaboration with South Korean football streetwear brand Over The Pitch, redesigning the home kit’s name and number with a floral design inspired by traditional Korean art.

In addition to the special kits, a store-exclusive capsule with Soundshop Balansa features limited-edition T-shirts, bandanas, beanies, caps and keychains to mark the opening.

The PSG x Over The Pitch kits are available to purchase on PSG’s online store.

Take a closer look at the collaborations below.

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