London-based streetwear brand AELIZA tapped Reiss Nelson to front the campaign for the label’s latest drop.

AELIZA are no strangers to football, taking part in The Basement’s annual tournament with some of the coldest kits of the Cup. For the upcoming release, they got Nelson to step in front of the camera and model the first drop of 2025.

The photography is clean and understated, blending perfectly with the brand’s aesthetic. The 3-product drop features AELIZA cold-weather essentials in muted tones and earthy greens.

Nelson rocks a warm hoodie with frayed stitching and a long-sleeve tee printed with the brand’s logo. Both pieces were paired with a reversible beanie printed with an ‘AEL:ZA’ logo that riffs on University of the Arts London’s signature colon branding.

This might not be AELIZA’s first foray into footy, but this is the first time a footballer has acted as the brand’s muse – and they couldn’t have chosen a better player to do it. 

The new AELIZA drop will be available to purchase starting January 31 on the brand’s website.

Take a closer look at the drop below.