adidas is getting into the Euros spirit with their jersey tournament, the Euro Style Cup ‘24. 

Following on from their inaugural Consortium Cup last year, the Three Stripes are partnering with 16 European retailers to create the ultimate home and away jerseys for this summer’s Euros. 

The competing retailers are split by location with eight hailing from adidas' ‘home ground’ in Germany, and the rest stretching across the continent. 

The home teams feature streetwear retailers such as AFEW, BSTN, Solebox and more, whilst the away squads comprise of END., Footpatrol and Slam Jam, to name a few.  

The competition allows members of the adidas CONFIRMED app to have their say on whose jersey design will make it to the final, in the hope of being crowned champion. 

Each retailer’s design draws upon their biggest influences, from geography to the football clubs that have shaped their city and brand identity. END.’s kit features a badge and lone star design similar to Newcastle United’s retro shirts, whilst Luisa Via Roma’s jersey could pass for a Fiorentina classic with a Florentine lily motif adorning the purple colourway. 

Yankee-inspired stripes, Japanese flags paired with waves and influential slogans all make their way onto some of the most creative kit designs the world has seen in a minute. 

Round 1 of the adidas Euro Style Cup is now open. Head over to the CONFIRMED app to cast your vote.

Take a closer look at the jerseys below.