PUMA Switch Up Their Design Template for Italy’s 2021 Away Kit

New direction for the Azzurri 🇮🇹

April 22nd 2021

PUMA have just unveiled Italy’s Away jersey for 2021, a kit that symbolises the passion, pride and identity of the Azzurri.

With PUMA undergoing a change of creative direction, the shirt reflects the brand’s new approach with an array of new details that have never been seen before on Italy’s legendary shirts.

With the 2021 Away jersey, the FIGC logo is centrally aligned alongside the PUMA cat on the front of the jersey, with the new design template set to be used for all the other PUMA sponsored national teams going forward.

The Italian crest has been tonally embossed throughout the jersey elevating the identity and visualization of Italy and weaving them into the fabric creating a striking visual aesthetic. Navy blue accents add an elegant finishing touch to the classic white Away jersey.

The shirt is part of the global #OnlySeeGreat campaign, a different way of interpreting the Azzurri’s upcoming challenges he new Italy Away kit symbolizes the passion, pride and identity of Italy.

“The new Italy kit reimagines traditional kit design,” said Heiko Desens, Global Director Creative and Innovation. “Our aim was to create groundbreaking design that brings newness and energy. The kit celebrates Italy’s national pride, inspiring them to achieve greatness at this summer’s major championships. We want to continue to push the boundaries, and this is just the beginning of an exciting new direction for PUMA.”

You can cop the new Italy Away kit now from PUMA.com, PUMA stores and leading retailers worldwide. Get a closer look at the shirt below.