Umbro and West Ham have revealed the Hammers’ home kit for the 2023/24 season, adding a soapy detail to the classic jersey.

The minimalist kit features a traditional claret base with blue sleeves. An abstract bubble motif covers the front of the kit, referring to the club’s anthem ‘I’m Forever Blowing Bubbles.’ On the back, a small, blue Hammers icon sits just above the player’s name.

In a statement for the kit launch, West Ham wrote: “Bubbles and West Ham United go hand-in-hand, and there are several theories as to how the Broadway song came to be synonymous with the Claret and Blue Army, who sing it loud and proud everywhere from East London to all corners of the globe.”

The club mentions their own Billy ‘Bubbles’ Murray from the 1920s, as well as the Beckton Gas Works Band’s pitchside performances, ending with: “Whatever story you believe – it’s our song. Our anthem. Our history. The fabric of our club. We sing it in east London, and it’s recognised worldwide. It’s our song of hope. Our song of pride. And we’ll sing it forever.”

The new kit is available to pre-order on the Umbro website, West Ham’s online store, and select retailers.

Take a closer look at the kit below.