^{Images via PR}

Paris Saint-Germain has opened an official store on London’s Oxford Street, making it the first non-British sports club with a brick and mortar setup in the UK.

The UK is the Parisian club’s second largest market in terms of merchandising, so it’s only right they set up shop on the country’s most popular high street. The store’s opening follows the launch of PSG outfits in Los Angeles, New York, Miami, Tokyo, and Seoul.

By opening the Oxford Street store, PSG is actively reaching out to fans situated in the UK, both French and foreign. The UK has the world’s third-largest French population outside of France, and the amount of fans repping the rouge and bleu is too high to count.

The store is open seven days a week, with merchandise ranging from the latest kits and club apparel, to miniature figurines of the players.

Paris Saint-Germain is global, laying down roots in some of the world’s biggest cities and tourist hotspots. With London off the checklist, which city will the Parisians take over next?

The store is open seven days a week, from 10am to 8 pm Monday-Saturday and 12pm to 6pm on Sunday.

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