Daily Paper Goes International with the STARBOY Collection Alongside Wizkid
Naija to the world ?
Daily Paper is going international as they launch the STARBOY collection in collaboration with Nigerian superstar Wizkid.
With every seasonal campaign, Daily Paper has continually demonstrated an enormous sense of pride in both the brand’s Dutch and African roots, bridging the two with serious finesse. For their latest delivery, the team is taking this a step further with the exclusive STARBOY collection in collaboration with international star and Skepta collaborator, Wizkid.
Celebrating their heritage and a joint desire to celebrate and maintain African culture’s positioning at the forefront of music and fashion, the collaboration seeks to inspire the next generation. Wizkid – otherwise known as STARBOY – represents the type of story this collection is built to inspire, rising from hardship to become a worldwide star.
The first drop of what is expected to be a multi-phased collaboration launched at the Daily Paper flagship store in Amsterdam during a three-day pop-up beginning on June 28th. Subsequent drops are expected to follow in Portugal and London, with the collection culminating in Accra and Lagos.
Drop 1 of the Daily Paper x STARBOY collection is available now via the Daily Paper Amsterdam flagship store. Get a closer look in the shots below.