Burberry presented its SS25 collection at the National Theatre, in front of an audience filled with talent from Selhurst Park to the Emirates.

Crystal Palace stars Eberechi Eze and Marc Guéhi sat front row alongside Kano, Giggs and Micheal Ward. Declan Rice made it down in time after walking the LABRUM runway at Emirates Stadium earlier that day, and former pros Gareth Bale and Rio Ferdinand watched on as Daniel Lee’s creations graced the catwalk once again. 

The audience was chock-full of familiar faces outside the world of football, from Barry Keoghan and Jack Harlow to D Double E and Loyle Carner.

Footballers sitting front row isn’t anything new, but Burberry has become one of the few shows where a sporting face is guaranteed to make an appearance every season.

From campaigns featuring the likes of Bukayo Saka and Heung-min Son to partnerships with the Eze Foundation providing schoolchildren with glimpses into the working world of fashion, Burberry has quickly become a friend of football as much as footballers are friends of the brand.  

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