Arte Antwerp has tapped Nicolas Anelka to front their latest capsule campaign as the brand opens a new flagship store in Paris.

With the Belgian label expanding into France, calling upon one of the country’s most legendary ballers to announce the good news just makes sense. 

Anelka debuts sleek looks from a special Parisian capsule launching with the store opening. A leather bomber jacket is stitched with ‘Anelka’ and the address of the new shop. A simple football kit features an Arte club crest and a Pirelli-inspired ‘Paname’ shirt sponsor – a colloquial term for Paris.

The rest of the capsule includes another bomber jacket covered in Arte, Paris and Antwerp patches, as well as a T-shirt.

The capsule will launch at the Arte Paris store opening on September 21.

Take a closer look at the collection below.

‍