Italian giants AC Milan have teased a limited-edition collection with Jay Z’s streetwear brand, Paper Planes.
Earlier this year, the club famously announced a long-term partnership with Roc Nation and after making moves into new spaces such as live events with the help of Jay Z’s sports agency, a collaborative apparel collection seems like the logical next step.
When launched, the partnership between AC Milan and Roc Nation was reported to be a partnership driven by innovation, community, integrity and inclusiveness with a key focuses on music programming, merchandise collaboration and creative activation. It was the first partnership of its kind in football, and has since been replicated by Leeds United signing up to be part of Hov’s sports revolution.
🗽 @planes 🗽
Coming December 2020 🔜
Be the first to discover our Limited Edition collection, sign up to the Rossoneri Newsletter 👉🏻 https://t.co/MaZmYDIB9s#SempreMilan #greatnessisaprocess pic.twitter.com/uvPGlrblCX
— AC Milan (@acmilan) November 30, 2020
Paper Planes is a company registered to Jay Z’s Shawn Carter Enterprises – so this link up is very on brand and in line with the club’s creative strategy. The collection is set to drop in December 2020, after being teased earlier today by the club’s Twitter page.
With Leeds United now signed up and ballers like Marcus Rashford, Reece James and Kevin De Bruyne on Roc Nation’s roster – it could only be a matter of time before we see Jay Z and Paper Planes dropping Premier League product.