Serie A is coming to ITVX, with a new deal between the broadcaster and the league allowing them to air one live Serie A match every weekend for the remainder of the season.
In line with the agreement, the streaming platform will broadcast one Serie A match on Saturdays, with all matches kicking off at 19:45. This deal adds to ITV’s current football offerings, including this summer’s UEFA Euros, the FA Cup, Lionesses qualifiers and friendlies and La Liga matches.
By adding Serie A to that wide array of matches, even if it is only one clash a week, makes the sport even more accessible to those interested in football away from home. We live in an age where football increasingly exists behind a paywall. Free matches seem to be rarer than diamonds these days, but ITV just gave calcio lovers the perfect freebie to unpack each week.
The first Serie A match to feature on ITVX will be Empoli and Torino’s clash on Saturday, 6 April.