2024's most eagerly anticipated football fashion collab has finally dropped. Umbro have linked up with Italian subculture connoisseurs Slam Jam to launch 'Penalty Culture', a capsule exploring the Manchester brand's football DNA through the lens of street style.
Designed by the Slam Jam team, the collection reimagines classic Umbro staples for the streetwear world. Training jackets, tracksuit bottoms and tees are accompanied by socks, scarves and a pair of jeans with shinpads permanently lasered on. The star of the collection, however, is the masked check anorak. A stunning combination of the two brands' visual languages, this future grail went viral when images were leaked earlier this year.
The capsule also features a scarf and shirt inspired by England's 2006 World Cup shirt. 18 years on, the updated version of the iconic strip has extended cross detailing at the shoulder and a Penalty Culture crest below the Umbro wordmark.
The link-up is the latest in an exciting centenary year for the Double Diamond, following on from their collab with Palace released last week. With two first class releases already in the bag, 2024 is set to be an exciting year for one of football's most iconic brands.
The Umbro x Slam Jam Penalty Culture collection is available via Slam Jam's online store now.