VERSUS and ASOS kicked off the Euros in serious style by hosting the first-ever ‘Match Fit Live’ event, a watch party that brought together some of football’s most fashion-forward supporters as England kicked off their campaign against Serbia.
There’s no doubt that this is the most fashionable European Championships of all-time, taking place at the height of a football-fashion explosion in wider culture. From the Bellingham brothers sitting front row at PFW to Kylian Mbappé fronting campaigns for the world’s biggest brands, this wave of ballers are more expressive with what they wear than ever before.
And this level of individualism is seen in every other facet of the beautiful game: elevated jersey designs, clubs dipping their toes into collab culture, and new wave fans proving that ‘terrace culture’ is more diverse and creative than ever before.
On Sunday, East London’s NT’s Loft was transformed into the ultimate Euros watch party with DJ Rosey Gold keeping the vibes in check all night, Voodoo Ray’s Pizza providing the slices, and PS5 gaming stations giving people the chance to showcase their toggle tek. No raging, only raving.
Our very own Mayowa Quadri chopped it up with VERSUS team members – Editor-in-Chief, Amie Cripps, Chief Commercial Officer, Johnny Kay and Art Director, Morgan Allan – to discuss football's fashion expansion, what to expect next in the space and who the best dressed ballers are right now: shoutout to Jules Koundé and Leah Williamson.
Take a closer look at what went down at the VERSUS x ASOS 'Match Fit Live' Event below. Big love to everyone who came through. And make sure to get your hands on the latest Euros releases via ASOS now.