Pepsi MAX has revealed one of the most exciting, generational talents and reigning UEFA Champions League winner, Vini Jr as its latest brand ambassador.

The announcement comes as Pepsi unveils a new fashion collection, created by football culture brand Art of Football. Bringing his own style and passion to the collaboration, Vini Jr is the face of the campaign for the new Pepsi X AoF capsule, marking the start of an exciting partnership with Pepsi MAX.

Recently crowned as Real Madrid’s Young Player of the Season, and following an epic UEFA Champions League competition in which he scored the only goal in the UEFA Champions League Final landing Real Madrid their 14th title of this coveted event, Vini Jr is easily one of the most exciting talents in football.

From playing on the streets of Rio de Janeiro as a young boy, to the bright lights of the Santiago Bernabéu stadium in Madrid, the Brazilian striker is the epitome of what Pepsi MAX is dubbing ‘Generation Thirsty’. This is a tribe of restless individuals bubbling with potential, just like Vini Jr, whose drive, passion and determination has gained him global recognition, around the world.

Vini Jr’s debut for Pepsi MAX is a true celebration of his global influence on and off the pitch, and encapsulates his personal style and love of design. The campaign showcases the bespoke garments from the new Pepsi X AoF collection featuring an iconic reimagined kit first made famous by the brand 20 years ago.

Co-branded accessories in the collection include a bucket hat, shoulder bag and tote. The collection is completed with a reimagining of Pepsi’s early 00’s football jersey, which eagle-eyed fans may have spotted in the brand’s recent ‘Nutmeg Royale’ football ad.

To learn more about the Pepsi X AoF collection, follow the Pepsi Global channels on Instagram, Twitter and Facebook, and purchase the newly released range here.

Take a closer look at the Pepsi X AoF capsule below.