PUMA and AC Milan have announced an official long-term partnership that will see the sportswear giant become the official partner, global technical supplier and official licensing partner of the Rossoneri from July 1st, 2018.
Bjørn Gulden, Chief Executive Officer of PUMA said: “We are very proud to be partnering with AC Milan. They are one of the most successful clubs in the Football history with a large, global fan base and the team and their fans show the true spirit of football. If you ask me, the Rossoneri jersey is one of the most iconic jerseys in football. We are looking forward to the next chapter of this legendary football club being with PUMA.”
Marco Fassone, AC Milan Chief Executive Officer said: “I am very pleased to announce our partnership with PUMA, to whom we’re bound by mutual esteem and by our common passion for sports and football values. They represent a major international brand and we’ll be proceeding together in the next few football seasons in our strategic pathway striving to reach new and extraordinary goals off and on the pitch.”
The announcement was first made apparent via Milanese rapper Ernia, who produced a music video filmed outside the San Siro clad in AC Milan and PUMA attire. Just like in England and France, the announcement highlights how football, rap and street culture are now all interconnected in Italy like never before.